• Based in Barcelona

Product Designer
10+ years in Graphic & Web design

Believer in the power impact influence value of design to change daily lives.

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Building Trust through Design

Homepage redesign for a nonprofit to clarify its value proposition and rebuild trust.

Role

Product Designer (UX/UI): Research, Information Architecture, UI, prototyping, design system components, handoff.

Context & Challenge

The website mixed audiences, lacked hierarchy and clear CTAs; its value proposition was diluted, undermining trust and engagement.

What I Did

Conducted technical audit + Nielsen heuristics (found broken links, ambiguous copy/CTAs, weak hierarchy)

Benchmarked competitors to identify opportunities (social proof, impact metrics, emotional tone).

Re-architected homepage and introduced clear audience segmentation.

Delivered hi-fi homepage UI, modular design system components, and handoff for scalability.

Impact

The redesign clarified the value proposition, created distinct user paths for donors and NGOs, and provided a foundation to strengthen trust and transparency.

Other works
View full case study

About me

I was born one winter in the hot city of Seville. Now I live in Barcelona.

I'm creative by nature (and by inheritance). Currently a Product Designer (UX/UI) with over fifteen years of professional experience in photography, graphic design and web development with WordPress, among others.

For the last ten years I co-founded and ran a design studio, where I didn't just design, I learned. And I know a lot about that: I'm a natural self-taught learner.

In that time I achieved goals, made design decisions, understood each client's constraints and learned to communicate with all the people involved.

My curiosity led me to focus on product design, where methodology and research drive the decisions. I like understanding the why behind things, and how what we design affects people.

Skill pills

  • Figma
  • Photoshop
  • Illustrator
  • InDesign
  • WordPress
  • HTML
  • CSS
  • Lightroom
  • Premiere

ALSO CONTAINS:

Native SPANISH
Intermediate level of ENGLISH

SINCE 1985:

  • Photographer
  • Graphic Designer
  • Web Designer
  • Product Designer