{"id":1047,"date":"2024-08-09T13:02:30","date_gmt":"2024-08-09T12:02:30","guid":{"rendered":"https:\/\/design.sergiobruno.es\/?post_type=works&#038;p=1047"},"modified":"2026-08-05T17:06:31","modified_gmt":"2026-08-05T16:06:31","slug":"building-trust-through-design","status":"publish","type":"projects","link":"https:\/\/design.sergiobruno.es\/es\/projects\/building-trust-through-design\/","title":{"rendered":"Building Trust through Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1047\" class=\"elementor elementor-1047\" data-elementor-post-type=\"projects\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e35c3c4 e-flex e-con-boxed e-con e-parent\" data-id=\"e35c3c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:10,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d38622d elementor-widget elementor-widget-progress-tracker\" data-id=\"d38622d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;type&quot;:&quot;horizontal&quot;,&quot;relative_to&quot;:&quot;entire_page&quot;}\" data-widget_type=\"progress-tracker.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-scrolling-tracker elementor-scrolling-tracker-horizontal elementor-scrolling-tracker-alignment-\">\n\t\t\t\t\t\t<div class=\"current-progress\">\n\t\t\t\t\t<div class=\"current-progress-percentage\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8041e4 e-flex e-con-boxed e-con e-parent\" data-id=\"b8041e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-371720b elementor-widget elementor-widget-heading\" data-id=\"371720b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Building Trust through Design<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b7cf17 elementor-widget elementor-widget-heading\" data-id=\"4b7cf17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Homepage redesign for a nonprofit to clarify its value proposition &amp; rebuild trust.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53248ed e-con-full e-flex e-con e-child\" data-id=\"53248ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-2193192 e-con-full e-flex e-con e-child\" data-id=\"2193192\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-610b22e elementor-icon-list--layout-inline elementor-align-start elementor-mobile-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"610b22e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" viewBox=\"0 0 12 13\"><path d=\"M6,.5c.8,0,1.6.5,2,1.2.8-.3,1.6,0,2.3.5.6.6.8,1.5.5,2.3.7.4,1.2,1.1,1.2,2s-.5,1.6-1.2,2c.3.8,0,1.6-.5,2.3-.6.6-1.5.8-2.3.6-.4.7-1.1,1.2-2,1.2s-1.6-.5-2-1.2c-.8.2-1.6,0-2.3-.6-.6-.6-.8-1.5-.5-2.3-.7-.4-1.2-1.1-1.2-2s.5-1.6,1.2-2c-.3-.8,0-1.7.5-2.3.6-.6,1.5-.8,2.3-.5.4-.7,1.1-1.2,2-1.2ZM8.2,5.8c.2-.2.2-.6,0-.8-.2-.2-.6-.2-.8,0l-2.2,2.2-.9-.9c-.2-.2-.6-.2-.8,0-.2.2-.2.6,0,.8l1.3,1.3c.2.2.6.2.8,0l2.6-2.6Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Real project<\/b><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f473f71 elementor-icon-list--layout-inline elementor-align-center elementor-mobile-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f473f71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tag\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 252.118V48C0 21.49 21.49 0 48 0h204.118a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882L293.823 497.941c-18.745 18.745-49.137 18.745-67.882 0L14.059 286.059A48 48 0 0 1 0 252.118zM112 64c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">UX Research<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tag\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 252.118V48C0 21.49 21.49 0 48 0h204.118a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882L293.823 497.941c-18.745 18.745-49.137 18.745-67.882 0L14.059 286.059A48 48 0 0 1 0 252.118zM112 64c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Design System<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tag\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 252.118V48C0 21.49 21.49 0 48 0h204.118a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882L293.823 497.941c-18.745 18.745-49.137 18.745-67.882 0L14.059 286.059A48 48 0 0 1 0 252.118zM112 64c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">UI Design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tag\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 252.118V48C0 21.49 21.49 0 48 0h204.118a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882L293.823 497.941c-18.745 18.745-49.137 18.745-67.882 0L14.059 286.059A48 48 0 0 1 0 252.118zM112 64c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Handoff<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-figma\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M277 170.7A85.35 85.35 0 0 0 277 0H106.3a85.3 85.3 0 0 0 0 170.6 85.35 85.35 0 0 0 0 170.7 85.35 85.35 0 1 0 85.3 85.4v-256zm0 0a85.3 85.3 0 1 0 85.3 85.3 85.31 85.31 0 0 0-85.3-85.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Figma<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bb68a7 e-flex e-con-boxed e-con e-parent\" data-id=\"7bb68a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f587dc e-flex e-con-boxed e-con e-parent\" data-id=\"5f587dc\" data-element_type=\"container\" data-e-type=\"container\" id=\"contenido\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ca0156 e-con-full e-flex e-con e-child\" data-id=\"2ca0156\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-229337b elementor-position-inline-start elementor-tablet-position-block-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"229337b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-alt\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm64 236c0 6.6-5.4 12-12 12H108c-6.6 0-12-5.4-12-12v-8c0-6.6 5.4-12 12-12h168c6.6 0 12 5.4 12 12v8zm0-64c0 6.6-5.4 12-12 12H108c-6.6 0-12-5.4-12-12v-8c0-6.6 5.4-12 12-12h168c6.6 0 12 5.4 12 12v8zm0-72v8c0 6.6-5.4 12-12 12H108c-6.6 0-12-5.4-12-12v-8c0-6.6 5.4-12 12-12h168c6.6 0 12 5.4 12 12zm96-114.1v6.1H256V0h6.1c6.4 0 12.5 2.5 17 7l97.9 98c4.5 4.5 7 10.6 7 16.9z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tThe Project\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tHomepage redesign and creation of a scalable design system for a Guatemalan organization that supports NGOs.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aee2e40 e-con-full e-flex e-con e-child\" data-id=\"aee2e40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a648101 elementor-position-inline-start elementor-tablet-position-block-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"a648101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user-astronaut\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M64 224h13.5c24.7 56.5 80.9 96 146.5 96s121.8-39.5 146.5-96H384c8.8 0 16-7.2 16-16v-96c0-8.8-7.2-16-16-16h-13.5C345.8 39.5 289.6 0 224 0S102.2 39.5 77.5 96H64c-8.8 0-16 7.2-16 16v96c0 8.8 7.2 16 16 16zm40-88c0-22.1 21.5-40 48-40h144c26.5 0 48 17.9 48 40v24c0 53-43 96-96 96h-48c-53 0-96-43-96-96v-24zm72 72l12-36 36-12-36-12-12-36-12 36-36 12 36 12 12 36zm151.6 113.4C297.7 340.7 262.2 352 224 352s-73.7-11.3-103.6-30.6C52.9 328.5 0 385 0 454.4v9.6c0 26.5 21.5 48 48 48h80v-64c0-17.7 14.3-32 32-32h128c17.7 0 32 14.3 32 32v64h80c26.5 0 48-21.5 48-48v-9.6c0-69.4-52.9-125.9-120.4-133zM272 448c-8.8 0-16 7.2-16 16s7.2 16 16 16 16-7.2 16-16-7.2-16-16-16zm-96 0c-8.8 0-16 7.2-16 16v48h32v-48c0-8.8-7.2-16-16-16z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMy Role\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tProduct Designer (UX\/UI), leading research, information architecture, interface design, prototyping, and the creation of a modular design system.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-803e8bc e-con-full e-flex e-con e-child\" data-id=\"803e8bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20e4d34 elementor-position-inline-start elementor-tablet-position-block-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"20e4d34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-rocket\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505.12019,19.09375c-1.18945-5.53125-6.65819-11-12.207-12.1875C460.716,0,435.507,0,410.40747,0,307.17523,0,245.26909,55.20312,199.05238,128H94.83772c-16.34763.01562-35.55658,11.875-42.88664,26.48438L2.51562,253.29688A28.4,28.4,0,0,0,0,264a24.00867,24.00867,0,0,0,24.00582,24H127.81618l-22.47457,22.46875c-11.36521,11.36133-12.99607,32.25781,0,45.25L156.24582,406.625c11.15623,11.1875,32.15619,13.15625,45.27726,0l22.47457-22.46875V488a24.00867,24.00867,0,0,0,24.00581,24,28.55934,28.55934,0,0,0,10.707-2.51562l98.72834-49.39063c14.62888-7.29687,26.50776-26.5,26.50776-42.85937V312.79688c72.59753-46.3125,128.03493-108.40626,128.03493-211.09376C512.07526,76.5,512.07526,51.29688,505.12019,19.09375ZM384.04033,168A40,40,0,1,1,424.05,128,40.02322,40.02322,0,0,1,384.04033,168Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tKey Outcome\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe project resulted in a consistent design system and a high-fidelity prototype, delivered with a detailed handoff for development\u2014laying the foundation for a clear, coherent, and scalable user experience.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76544be e-flex e-con-boxed e-con e-parent\" data-id=\"76544be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-255447e e-con-full e-flex e-con e-child\" data-id=\"255447e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e972127 elementor-widget elementor-widget-text-editor\" data-id=\"e972127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #ffffff;\">Client<\/span><\/h2><p>This project was for a <strong>Guatemalan NGO that helps other nonprofit organizations<\/strong> grow and professionalize through courses, consulting, and accreditations. It also connects donors and companies with an exclusive database of trustworthy entities that have successfully completed its evaluation process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5618a8f e-con-full e-flex e-con e-child\" data-id=\"5618a8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d939a68 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d939a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Initial Problem<\/h2><p>The existing website presented two major obstacles:<\/p><ul><li>A<strong> lack of trust<\/strong> toward Guatemalan NGOs and the organization&#8217;s own evaluation team.<\/li><li>A <strong>confusing information<\/strong> architecture that did not clearly differentiate between resources for NGOs and donors, leading to user drop-off.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57651a0 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"57651a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Objectives<\/h2>\n<ul>\n \t<li>Convey transparency and credibility (clear content about evaluations, team, and methodology).<\/li>\n \t<li>Differentiate resources for distinct audiences (donors and NGOs).<\/li>\n \t<li>Reflect the organization\u2019s new mission and vision.<\/li>\n \t<li>Improve the user experience and eliminate dead ends in navigation.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8456f86 e-flex e-con-boxed e-con e-parent\" data-id=\"8456f86\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1882c53 e-con-full e-flex e-con e-child\" data-id=\"1882c53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-571a235 elementor-widget elementor-widget-heading\" data-id=\"571a235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 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stroke-width=\"6\"><\/circle>\n  <path d=\"M73 149H96V172\" stroke=\"#26CB4D\" stroke-width=\"8\" stroke-linecap=\"round\"><\/path>\n  <path d=\"M96 297L96 320L73 320\" stroke=\"#26CB4D\" stroke-width=\"8\" stroke-linecap=\"round\"><\/path>\n  <defs>\n    <linearGradient id=\"paint0_linear_2372_150\" x1=\"675.9\" y1=\"234.975\" x2=\"0\" y2=\"234.975\" gradientUnits=\"userSpaceOnUse\">\n      <stop stop-color=\"#E6EFE8\"><\/stop>\n      <stop offset=\"0.25\" stop-color=\"#E6EFE8\"><\/stop>\n      <stop offset=\"0.5\" stop-color=\"#E6EFE8\"><\/stop>\n      <stop offset=\"0.75\" stop-color=\"#E6EFE8\"><\/stop>\n      <stop offset=\"1\" stop-color=\"#058E3F\"><\/stop>\n    <\/linearGradient>\n  <\/defs>\n<\/svg>\n<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9b4999 e-con-full e-flex e-con e-child\" data-id=\"e9b4999\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-799dc3a elementor-position-right elementor-position-top elementor-vertical-align-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"799dc3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ1cmwiOiJodHRwczpcL1wvZGVzaWduLnNlcmdpb2JydW5vLmVzXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvMlwvMjAyNFwvMDhcL3VzZXItZmxvdy53ZWJwIiwidHlwZSI6ImltYWdlIn0%3D\" rel=\"nofollow\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1479\" height=\"1069\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/user-flow.webp\" class=\"attachment-full size-full wp-image-1679\" alt=\"Diagram mapping the user flow through the organization&apos;s original website, highlighting the navigation bottlenecks found during research\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/user-flow.webp 1479w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/user-flow-300x217.webp 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/user-flow-1024x740.webp 1024w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/user-flow-768x555.webp 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/user-flow-600x434.webp 600w\" sizes=\"(max-width: 1479px) 100vw, 1479px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\"><a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ1cmwiOiJodHRwczpcL1wvZGVzaWduLnNlcmdpb2JydW5vLmVzXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvMlwvMjAyNFwvMDhcL3VzZXItZmxvdy53ZWJwIiwidHlwZSI6ImltYWdlIn0%3D\" rel=\"nofollow\">User Flow<\/a><\/h2><p class=\"elementor-image-box-description\">I mapped the website\u2019s user flows to identify the steps required to complete key tasks and uncover areas for improvement. The analysis revealed severe bottlenecks: in some cases, users were unable to complete the task at all.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-864e51a elementor-position-right elementor-position-top elementor-vertical-align-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"864e51a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ1cmwiOiJodHRwczpcL1wvZGVzaWduLnNlcmdpb2JydW5vLmVzXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvMlwvMjAyNFwvMDhcL2NhcHR1cmEtYW5hbGlzaXMtc2NhbGVkLndlYnAiLCJ0eXBlIjoiaW1hZ2UifQ%3D%3D\" rel=\"nofollow\" tabindex=\"-1\"><img decoding=\"async\" width=\"2560\" height=\"1761\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/captura-analisis-scaled.webp\" class=\"attachment-full size-full wp-image-1382\" alt=\"Annotated screenshot of the organization&apos;s original homepage showing usability issues identified in the heuristic evaluation\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/captura-analisis-scaled.webp 2560w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/captura-analisis-300x206.webp 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/captura-analisis-1024x704.webp 1024w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/captura-analisis-768x528.webp 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/captura-analisis-1536x1057.webp 1536w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/captura-analisis-2048x1409.webp 2048w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/captura-analisis-600x413.webp 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\"><a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ1cmwiOiJodHRwczpcL1wvZGVzaWduLnNlcmdpb2JydW5vLmVzXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvMlwvMjAyNFwvMDhcL2NhcHR1cmEtYW5hbGlzaXMtc2NhbGVkLndlYnAiLCJ0eXBlIjoiaW1hZ2UifQ%3D%3D\" rel=\"nofollow\">Functional Audit &amp; Heuristic Evaluation<\/a><\/h2><p class=\"elementor-image-box-description\"><p>Based on the issues found in the user flow, I reviewed the site to detect the most immediate problems affecting navigation and the clarity of the organization's message.<\/p>\n<p>\nTo complement this initial analysis, I conducted a heuristic evaluation using a scoring template to provide an objective usability metric for the interface.<\/p><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf46ecb e-con-full e-flex e-con e-child\" data-id=\"cf46ecb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-a3b1d1f e-con-full e-flex e-con e-child\" data-id=\"a3b1d1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55a2352 elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"55a2352\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"55a2352\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2OCwidXJsIjoiaHR0cHM6XC9cL2Rlc2lnbi5zZXJnaW9icnVuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjRcLzA4XC9iZW5jaC0wMS53ZWJwIiwic2xpZGVzaG93IjoiNTVhMjM1MiJ9\" href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/bench-01.webp\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/bench-01.webp\" alt=\"Benchmark comparison of similar nonprofit organizations showing best practices in transparency and impact communication\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"55a2352\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE3MCwidXJsIjoiaHR0cHM6XC9cL2Rlc2lnbi5zZXJnaW9icnVuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjRcLzA4XC9iZW5jaC0wMi1zY2FsZWQud2VicCIsInNsaWRlc2hvdyI6IjU1YTIzNTIifQ%3D%3D\" href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/bench-02-scaled.webp\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/bench-02-scaled.webp\" alt=\"Benchmark comparison of similar nonprofit organizations showing best practices in navigation clarity and mission positioning\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-288d5cc e-con-full e-flex e-con e-child\" data-id=\"288d5cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b96878 elementor-widget elementor-widget-heading\" data-id=\"3b96878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benchmark<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b538f3 elementor-widget elementor-widget-text-editor\" data-id=\"9b538f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tI analyzed similar organizations to identify best practices in:\n<ul>\n \t<li>Transparency and impact communication.<\/li>\n \t<li>Clarity of navigation.<\/li>\n<\/ul>\n<br>\nPositioning of mission and vision.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51336db elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"51336db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Proto-Personas<\/h2><p>Since there was no direct access to end users, I developed proto-personas based on information provided by the client&#8217;s team. These served as initial hypotheses to be validated in later stages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c515ec4 e-con-full e-flex e-con e-child\" data-id=\"c515ec4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-45a7136 e-con-full e-flex e-con e-child\" data-id=\"45a7136\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-692e2fc elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"692e2fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm89.6 32h-16.7c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16h-16.7C60.2 288 0 348.2 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-74.2-60.2-134.4-134.4-134.4z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>Ana<\/b> (NGO Director)\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c7a487 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2c7a487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-heart\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M462.3 62.6C407.5 15.9 326 24.3 275.7 76.2L256 96.5l-19.7-20.3C186.1 24.3 104.5 15.9 49.7 62.6c-62.8 53.6-66.1 149.8-9.9 207.9l193.5 199.8c12.5 12.9 32.8 12.9 45.3 0l193.5-199.8c56.3-58.1 53-154.3-9.8-207.9z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Need:<\/b> Gain credibility and secure funding opportunities.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bolt\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M296 160H180.6l42.6-129.8C227.2 15 215.7 0 200 0H56C44 0 33.8 8.9 32.2 20.8l-32 240C-1.7 275.2 9.5 288 24 288h118.7L96.6 482.5c-3.6 15.2 8 29.5 23.3 29.5 8.4 0 16.4-4.4 20.8-12l176-304c9.3-15.9-2.2-36-20.7-36z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Problem: <\/b>The validation process is lengthy and confusing.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-lightbulb\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96.06 454.35c.01 6.29 1.87 12.45 5.36 17.69l17.09 25.69a31.99 31.99 0 0 0 26.64 14.28h61.71a31.99 31.99 0 0 0 26.64-14.28l17.09-25.69a31.989 31.989 0 0 0 5.36-17.69l.04-38.35H96.01l.05 38.35zM0 176c0 44.37 16.45 84.85 43.56 115.78 16.52 18.85 42.36 58.23 52.21 91.45.04.26.07.52.11.78h160.24c.04-.26.07-.51.11-.78 9.85-33.22 35.69-72.6 52.21-91.45C335.55 260.85 352 220.37 352 176 352 78.61 272.91-.3 175.45 0 73.44.31 0 82.97 0 176zm176-80c-44.11 0-80 35.89-80 80 0 8.84-7.16 16-16 16s-16-7.16-16-16c0-61.76 50.24-112 112-112 8.84 0 16 7.16 16 16s-7.16 16-16 16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Insight: <\/b>If the process were clearer and more transparent, she would be more likely to complete it.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-question\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M202.021 0C122.202 0 70.503 32.703 29.914 91.026c-7.363 10.58-5.093 25.086 5.178 32.874l43.138 32.709c10.373 7.865 25.132 6.026 33.253-4.148 25.049-31.381 43.63-49.449 82.757-49.449 30.764 0 68.816 19.799 68.816 49.631 0 22.552-18.617 34.134-48.993 51.164-35.423 19.86-82.299 44.576-82.299 106.405V320c0 13.255 10.745 24 24 24h72.471c13.255 0 24-10.745 24-24v-5.773c0-42.86 125.268-44.645 125.268-160.627C377.504 66.256 286.902 0 202.021 0zM192 373.459c-38.196 0-69.271 31.075-69.271 69.271 0 38.195 31.075 69.27 69.271 69.27s69.271-31.075 69.271-69.271-31.075-69.27-69.271-69.27z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>HMW: <\/b>Simplify the process, guide users step by step, and clearly communicate the value of being validated.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ceaec5 e-con-full e-flex e-con e-child\" data-id=\"4ceaec5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92a721d elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"92a721d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm89.6 32h-16.7c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16h-16.7C60.2 288 0 348.2 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-74.2-60.2-134.4-134.4-134.4z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>Daniel<\/b> (Donor)\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98fdb35 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"98fdb35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-heart\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M462.3 62.6C407.5 15.9 326 24.3 275.7 76.2L256 96.5l-19.7-20.3C186.1 24.3 104.5 15.9 49.7 62.6c-62.8 53.6-66.1 149.8-9.9 207.9l193.5 199.8c12.5 12.9 32.8 12.9 45.3 0l193.5-199.8c56.3-58.1 53-154.3-9.8-207.9z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Need:<\/b> Quickly find trustworthy NGOs with real impact.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bolt\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M296 160H180.6l42.6-129.8C227.2 15 215.7 0 200 0H56C44 0 33.8 8.9 32.2 20.8l-32 240C-1.7 275.2 9.5 288 24 288h118.7L96.6 482.5c-3.6 15.2 8 29.5 23.3 29.5 8.4 0 16.4-4.4 20.8-12l176-304c9.3-15.9-2.2-36-20.7-36z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Problem: <\/b>The website lacks transparency and presents information in a confusing way.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-lightbulb\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96.06 454.35c.01 6.29 1.87 12.45 5.36 17.69l17.09 25.69a31.99 31.99 0 0 0 26.64 14.28h61.71a31.99 31.99 0 0 0 26.64-14.28l17.09-25.69a31.989 31.989 0 0 0 5.36-17.69l.04-38.35H96.01l.05 38.35zM0 176c0 44.37 16.45 84.85 43.56 115.78 16.52 18.85 42.36 58.23 52.21 91.45.04.26.07.52.11.78h160.24c.04-.26.07-.51.11-.78 9.85-33.22 35.69-72.6 52.21-91.45C335.55 260.85 352 220.37 352 176 352 78.61 272.91-.3 175.45 0 73.44.31 0 82.97 0 176zm176-80c-44.11 0-80 35.89-80 80 0 8.84-7.16 16-16 16s-16-7.16-16-16c0-61.76 50.24-112 112-112 8.84 0 16 7.16 16 16s-7.16 16-16 16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Insight: <\/b>If impact were communicated more clearly, he would trust the platform and proceed with a donation.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-question\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M202.021 0C122.202 0 70.503 32.703 29.914 91.026c-7.363 10.58-5.093 25.086 5.178 32.874l43.138 32.709c10.373 7.865 25.132 6.026 33.253-4.148 25.049-31.381 43.63-49.449 82.757-49.449 30.764 0 68.816 19.799 68.816 49.631 0 22.552-18.617 34.134-48.993 51.164-35.423 19.86-82.299 44.576-82.299 106.405V320c0 13.255 10.745 24 24 24h72.471c13.255 0 24-10.745 24-24v-5.773c0-42.86 125.268-44.645 125.268-160.627C377.504 66.256 286.902 0 202.021 0zM192 373.459c-38.196 0-69.271 31.075-69.271 69.271 0 38.195 31.075 69.27 69.271 69.27s69.271-31.075 69.271-69.271-31.075-69.27-69.271-69.27z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>HMW: <\/b>Show impact visually, guarantee verified information, and make it easier to discover relevant NGOs.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ceaa751 e-flex e-con-boxed e-con e-parent\" data-id=\"ceaa751\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f6880e4 e-con-full e-flex e-con e-child\" data-id=\"f6880e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c38a6 elementor-widget elementor-widget-heading\" data-id=\"b0c38a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DEFINE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50de2a7 elementor-widget elementor-widget-jet-inline-svg\" data-id=\"50de2a7\" data-element_type=\"widget\" data-e-type=\"widget\" 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stroke-linecap=\"round\"><\/path>\n  <defs>\n    <linearGradient id=\"paint0_linear_2372_60\" x1=\"675.9\" y1=\"234.975\" x2=\"0\" y2=\"234.975\" gradientUnits=\"userSpaceOnUse\">\n      <stop stop-color=\"#E6EFE8\"><\/stop>\n      <stop offset=\"0.25\" stop-color=\"#E6EFE8\"><\/stop>\n      <stop offset=\"0.5\" stop-color=\"#E6EFE8\"><\/stop>\n      <stop offset=\"0.75\" stop-color=\"#058E3F\"><\/stop>\n      <stop offset=\"1\" stop-color=\"#058E3F\"><\/stop>\n    <\/linearGradient>\n  <\/defs>\n<\/svg>\n<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-220b833 elementor-widget elementor-widget-text-editor\" data-id=\"220b833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Problem Statements<\/h2><p>From the synthesis of research, I identified two key problems:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13f19df e-con-full e-flex e-con e-child\" data-id=\"13f19df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6574e6b e-con-full e-flex e-con e-child\" data-id=\"6574e6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61c93f6 elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"61c93f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bullhorn\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M576 240c0-23.63-12.95-44.04-32-55.12V32.01C544 23.26 537.02 0 512 0c-7.12 0-14.19 2.38-19.98 7.02l-85.03 68.03C364.28 109.19 310.66 128 256 128H64c-35.35 0-64 28.65-64 64v96c0 35.35 28.65 64 64 64h33.7c-1.39 10.48-2.18 21.14-2.18 32 0 39.77 9.26 77.35 25.56 110.94 5.19 10.69 16.52 17.06 28.4 17.06h74.28c26.05 0 41.69-29.84 25.9-50.56-16.4-21.52-26.15-48.36-26.15-77.44 0-11.11 1.62-21.79 4.41-32H256c54.66 0 108.28 18.81 150.98 52.95l85.03 68.03a32.023 32.023 0 0 0 19.98 7.02c24.92 0 32-22.78 32-32V295.13C563.05 284.04 576 263.63 576 240zm-96 141.42l-33.05-26.44C392.95 311.78 325.12 288 256 288v-96c69.12 0 136.95-23.78 190.95-66.98L480 98.58v282.84z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>NGOs<\/b>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a857ee elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0a857ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ana, director of a small NGO, needs to <b>improve her organization\u2019s credibility<\/b> and access better funding opportunities.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The <b>validation process<\/b> on the current site is tedious and confusing, which leads to frustration and abandonment.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c3d72c e-con-full e-flex e-con e-child\" data-id=\"2c3d72c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e51d871 elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"e51d871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bullhorn\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M576 240c0-23.63-12.95-44.04-32-55.12V32.01C544 23.26 537.02 0 512 0c-7.12 0-14.19 2.38-19.98 7.02l-85.03 68.03C364.28 109.19 310.66 128 256 128H64c-35.35 0-64 28.65-64 64v96c0 35.35 28.65 64 64 64h33.7c-1.39 10.48-2.18 21.14-2.18 32 0 39.77 9.26 77.35 25.56 110.94 5.19 10.69 16.52 17.06 28.4 17.06h74.28c26.05 0 41.69-29.84 25.9-50.56-16.4-21.52-26.15-48.36-26.15-77.44 0-11.11 1.62-21.79 4.41-32H256c54.66 0 108.28 18.81 150.98 52.95l85.03 68.03a32.023 32.023 0 0 0 19.98 7.02c24.92 0 32-22.78 32-32V295.13C563.05 284.04 576 263.63 576 240zm-96 141.42l-33.05-26.44C392.95 311.78 325.12 288 256 288v-96c69.12 0 136.95-23.78 190.95-66.98L480 98.58v282.84z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t<b>Donors<\/b>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a44e7d8 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a44e7d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Daniel, a time-constrained donor, wants to <b>find trustworthy NGOs with real impact<\/b>.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The <b>lack of transparency and the confusing presentation of information<\/b> generates distrust, preventing him from making a donation decision.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3bc25 elementor-widget elementor-widget-heading\" data-id=\"1c3bc25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Global HMWs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bdd94c e-con-full e-flex e-con e-child\" data-id=\"5bdd94c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-17b22d9 e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"17b22d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;rotateInDownLeft&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7948a elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"8f7948a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;Trust&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Trust<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a49f1e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8a49f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How might we convey <b>transparency<\/b> so that donors trust both NGOs and the evaluation team?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80bae33 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"80bae33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87a2d58 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"87a2d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;strikethrough&quot;,&quot;highlighted_text&quot;:&quot;Information Architecture&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Information Architecture<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd18a7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"dbd18a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How might we <b>avoid dead ends<\/b> and make <b>navigation more intuitive<\/b>?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86c64da e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"86c64da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;rotateInDownRight&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-1,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a00bc9 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"1a00bc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;double_underline&quot;,&quot;highlighted_text&quot;:&quot;Mission &amp; Vision&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Mission &amp; Vision<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d692cb elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1d692cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How might we<b> communicate the new mission clearly<\/b> and in an inspiring way from the homepage?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1421e90 e-flex e-con-boxed e-con e-parent\" data-id=\"1421e90\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b8a3be2 e-con-full e-flex e-con e-child\" data-id=\"b8a3be2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c042fb6 elementor-widget elementor-widget-heading\" data-id=\"c042fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DEVELOP<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d59a40f elementor-widget elementor-widget-jet-inline-svg\" data-id=\"d59a40f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-inline-svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-inline-svg jet-elements\"><div class=\"jet-inline-svg__wrapper\"><div class=\"jet-inline-svg jet-inline-svg--custom-width\"><div class=\"jet-inline-svg__inner\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"676\" height=\"404\" viewBox=\"0 0 676 404\" fill=\"none\">\n  <path d=\"M40.7045 23H34.517V5.54545H40.7557C42.5114 5.54545 44.0227 5.89489 45.2898 6.59375C46.5568 7.28693 47.5313 8.28409 48.2131 9.58523C48.9006 10.8864 49.2443 12.4432 49.2443 14.2557C49.2443 16.0739 48.9006 17.6364 48.2131 18.9432C47.5313 20.25 46.5511 21.2528 45.2727 21.9517C44 22.6506 42.4773 23 40.7045 23ZM38.2074 19.8381H40.5511C41.642 19.8381 42.5597 19.6449 43.304 19.2585C44.054 18.8665 44.6165 18.2614 44.9915 17.4432C45.3722 16.6193 45.5625 15.5568 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Design Principles &amp; Concept<\/h2><p>From the HMWs, I established three guiding principles for the redesign:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17c2cd0 e-con-full e-flex e-con e-child\" data-id=\"17c2cd0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2551802 elementor-position-inline-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"2551802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-book-open\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M542.22 32.05c-54.8 3.11-163.72 14.43-230.96 55.59-4.64 2.84-7.27 7.89-7.27 13.17v363.87c0 11.55 12.63 18.85 23.28 13.49 69.18-34.82 169.23-44.32 218.7-46.92 16.89-.89 30.02-14.43 30.02-30.66V62.75c.01-17.71-15.35-31.74-33.77-30.7zM264.73 87.64C197.5 46.48 88.58 35.17 33.78 32.05 15.36 31.01 0 45.04 0 62.75V400.6c0 16.24 13.13 29.78 30.02 30.66 49.49 2.6 149.59 12.11 218.77 46.95 10.62 5.35 23.21-1.94 23.21-13.46V100.63c0-5.29-2.62-10.14-7.27-12.99z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTransparency\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tHighlight methodology, impact metrics, and the evaluation team.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a94abf7 elementor-position-inline-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"a94abf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-users\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96 224c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm448 0c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm32 32h-64c-17.6 0-33.5 7.1-45.1 18.6 40.3 22.1 68.9 62 75.1 109.4h66c17.7 0 32-14.3 32-32v-32c0-35.3-28.7-64-64-64zm-256 0c61.9 0 112-50.1 112-112S381.9 32 320 32 208 82.1 208 144s50.1 112 112 112zm76.8 32h-8.3c-20.8 10-43.9 16-68.5 16s-47.6-6-68.5-16h-8.3C179.6 288 128 339.6 128 403.2V432c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48v-28.8c0-63.6-51.6-115.2-115.2-115.2zm-223.7-13.4C161.5 263.1 145.6 256 128 256H64c-35.3 0-64 28.7-64 64v32c0 17.7 14.3 32 32 32h65.9c6.3-47.4 34.9-87.3 75.2-109.4z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAudience clarity\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCreate distinct entry points for donors and NGOs.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c022d9e elementor-position-inline-start elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"c022d9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-compass\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M225.38 233.37c-12.5 12.5-12.5 32.76 0 45.25 12.49 12.5 32.76 12.5 45.25 0 12.5-12.5 12.5-32.76 0-45.25-12.5-12.49-32.76-12.49-45.25 0zM248 8C111.03 8 0 119.03 0 256s111.03 248 248 248 248-111.03 248-248S384.97 8 248 8zm126.14 148.05L308.17 300.4a31.938 31.938 0 0 1-15.77 15.77l-144.34 65.97c-16.65 7.61-33.81-9.55-26.2-26.2l65.98-144.35a31.938 31.938 0 0 1 15.77-15.77l144.34-65.97c16.65-7.6 33.8 9.55 26.19 26.2z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMission-driven design\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCommunicate the organization's vision prominently on the homepage.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b48cdf elementor-widget elementor-widget-text-editor\" data-id=\"4b48cdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These principles guided the homepage redesign, ensuring the solution directly addressed the identified problems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd23748 elementor-position-right elementor-position-top elementor-vertical-align-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"cd23748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ1cmwiOiJodHRwczpcL1wvZGVzaWduLnNlcmdpb2JydW5vLmVzXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvMlwvMjAyNFwvMDhcL0lBLXBpb25lcm8ud2VicCIsInR5cGUiOiJpbWFnZSJ9\" rel=\"nofollow\" tabindex=\"-1\"><img decoding=\"async\" width=\"1654\" height=\"979\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/IA-pionero.webp\" class=\"attachment-full size-full wp-image-1739\" alt=\"New information architecture diagram separating entry points for donors and NGOs, with mission and vision given more visibility\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/IA-pionero.webp 1654w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/IA-pionero-300x178.webp 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/IA-pionero-1024x606.webp 1024w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/IA-pionero-768x455.webp 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/IA-pionero-1536x909.webp 1536w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/IA-pionero-600x355.webp 600w\" sizes=\"(max-width: 1654px) 100vw, 1654px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\"><a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ1cmwiOiJodHRwczpcL1wvZGVzaWduLnNlcmdpb2JydW5vLmVzXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvMlwvMjAyNFwvMDhcL0lBLXBpb25lcm8ud2VicCIsInR5cGUiOiJpbWFnZSJ9\" rel=\"nofollow\">Information Architecture<\/a><\/h2><p class=\"elementor-image-box-description\">I redesigned the IA to clearly separate entry points for donors and NGOs while giving greater visibility to mission and vision.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2e277c elementor-position-right elementor-position-top elementor-vertical-align-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"a2e277c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ1cmwiOiJodHRwczpcL1wvZGVzaWduLnNlcmdpb2JydW5vLmVzXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvMlwvMjAyNFwvMDhcL3RyZWUtdGVzdC1yZXN1bHRzLndlYnAiLCJ0eXBlIjoiaW1hZ2UifQ%3D%3D\" rel=\"nofollow\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1686\" height=\"862\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/tree-test-results.webp\" class=\"attachment-full size-full wp-image-1741\" alt=\"Tree test results chart showing task success rates for the redesigned information architecture\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/tree-test-results.webp 1686w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/tree-test-results-300x153.webp 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/tree-test-results-1024x524.webp 1024w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/tree-test-results-768x393.webp 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/tree-test-results-1536x785.webp 1536w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/tree-test-results-600x307.webp 600w\" sizes=\"(max-width: 1686px) 100vw, 1686px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\"><a href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ1cmwiOiJodHRwczpcL1wvZGVzaWduLnNlcmdpb2JydW5vLmVzXC93cC1jb250ZW50XC91cGxvYWRzXC9zaXRlc1wvMlwvMjAyNFwvMDhcL3RyZWUtdGVzdC1yZXN1bHRzLndlYnAiLCJ0eXBlIjoiaW1hZ2UifQ%3D%3D\" rel=\"nofollow\">Tree Test<\/a><\/h2><p class=\"elementor-image-box-description\">I validated the new IA with a tree test that showed clear improvements in task success rates (e.g., locating evaluation information, finding NGOs by category).<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-700da1c e-con-full e-flex e-con e-child\" data-id=\"700da1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-77f2b18 e-con-full e-flex e-con e-child\" data-id=\"77f2b18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41082bc elementor-widget elementor-widget-text-editor\" data-id=\"41082bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Low-fi Wireframes<\/h2><p>I designed low-fi wireframes to test the structure and information hierarchy before moving on to prototyping.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7bf7a0 e-con-full e-flex e-con e-child\" data-id=\"f7bf7a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adb7673 elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"adb7673\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"adb7673\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2MiwidXJsIjoiaHR0cHM6XC9cL2Rlc2lnbi5zZXJnaW9icnVuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjRcLzA4XC93aXJlZnJhbWVzLTAxLndlYnAiLCJzbGlkZXNob3ciOiJhZGI3NjczIn0%3D\" href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/wireframes-01.webp\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/wireframes-01.webp\" alt=\"Low-fidelity wireframe exploring the homepage layout and content hierarchy\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"adb7673\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE1OCwidXJsIjoiaHR0cHM6XC9cL2Rlc2lnbi5zZXJnaW9icnVuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjRcLzA4XC93aXJlZnJhbWVzLTAzLndlYnAiLCJzbGlkZXNob3ciOiJhZGI3NjczIn0%3D\" href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/wireframes-03.webp\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/wireframes-03.webp\" alt=\"Low-fidelity wireframe exploring the NGO-facing page layout and content hierarchy\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"adb7673\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2MCwidXJsIjoiaHR0cHM6XC9cL2Rlc2lnbi5zZXJnaW9icnVuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjRcLzA4XC93aXJlZnJhbWVzLTAyLndlYnAiLCJzbGlkZXNob3ciOiJhZGI3NjczIn0%3D\" href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/wireframes-02.webp\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/wireframes-02.webp\" alt=\"Low-fidelity wireframe exploring the donor-facing page layout and content hierarchy\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc16354 elementor-widget elementor-widget-text-editor\" data-id=\"dc16354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Design System<\/h2>\n<h3 style=\"color: #036016;\">UI Kit<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f188ba5 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f188ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Colors<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7777ab6 e-con-full e-flex e-con e-child\" data-id=\"7777ab6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2255f75 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2255f75\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1730\" height=\"474\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/yellow-500.png\" class=\"attachment-full size-full wp-image-1794\" alt=\"Swatch of the primary yellow brand color used in the design system\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/yellow-500.png 1730w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/yellow-500-300x82.png 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/yellow-500-1024x281.png 1024w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/yellow-500-768x210.png 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/yellow-500-1536x421.png 1536w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/yellow-500-600x164.png 600w\" sizes=\"(max-width: 1730px) 100vw, 1730px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6e528 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6f6e528\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1842\" height=\"450\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/turquoise.500.png\" class=\"attachment-full size-full wp-image-1792\" alt=\"Swatch of the secondary turquoise brand color used in the design system\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/turquoise.500.png 1842w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/turquoise.500-300x73.png 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/turquoise.500-1024x250.png 1024w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/turquoise.500-768x188.png 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/turquoise.500-1536x375.png 1536w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/turquoise.500-600x147.png 600w\" sizes=\"(max-width: 1842px) 100vw, 1842px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43c9711 e-con-full e-flex e-con e-child\" data-id=\"43c9711\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61df805 elementor-widget elementor-widget-image\" data-id=\"61df805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/colors-02.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgwMCwidXJsIjoiaHR0cHM6XC9cL2Rlc2lnbi5zZXJnaW9icnVuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjRcLzA4XC9jb2xvcnMtMDIud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"1632\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/colors-02.webp\" class=\"attachment-full size-full wp-image-1800\" alt=\"Extended color palette of the design system showing tints and shades for each brand color\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/colors-02.webp 1456w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/colors-02-268x300.webp 268w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/colors-02-914x1024.webp 914w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/colors-02-768x861.webp 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/colors-02-1370x1536.webp 1370w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/colors-02-600x673.webp 600w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1688db elementor-widget elementor-widget-image\" data-id=\"a1688db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/colors-error-success.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2MiwidXJsIjoiaHR0cHM6XC9cL2Rlc2lnbi5zZXJnaW9icnVuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjRcLzA4XC9jb2xvcnMtZXJyb3Itc3VjY2Vzcy53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"1632\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/colors-error-success.webp\" class=\"attachment-full size-full wp-image-2962\" alt=\"\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/colors-error-success.webp 1456w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/colors-error-success-268x300.webp 268w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/colors-error-success-914x1024.webp 914w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/colors-error-success-768x861.webp 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/colors-error-success-1370x1536.webp 1370w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e06a8 elementor-widget elementor-widget-heading\" data-id=\"f2e06a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Typography<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59e6c4e e-con-full e-flex e-con e-child\" data-id=\"59e6c4e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-3039589 e-con-full e-flex e-con e-child\" data-id=\"3039589\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5b729 elementor-widget elementor-widget-image\" data-id=\"8a5b729\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1329\" height=\"1011\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/typography-heading.webp\" class=\"attachment-full size-full wp-image-1832\" alt=\"Typography scale for headings defined in the design system\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/typography-heading.webp 1329w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/typography-heading-300x228.webp 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/typography-heading-1024x779.webp 1024w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/typography-heading-768x584.webp 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/typography-heading-600x456.webp 600w\" sizes=\"(max-width: 1329px) 100vw, 1329px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5838270 e-con-full e-flex e-con e-child\" data-id=\"5838270\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6baaf7 elementor-widget elementor-widget-image\" data-id=\"e6baaf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/text.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgzNCwidXJsIjoiaHR0cHM6XC9cL2Rlc2lnbi5zZXJnaW9icnVuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjRcLzA4XC90ZXh0LndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"1034\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/text.webp\" class=\"attachment-full size-full wp-image-1834\" alt=\"Typography scale for body text defined in the design system\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/text.webp 726w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/text-211x300.webp 211w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/text-719x1024.webp 719w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/text-600x855.webp 600w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-427a678 e-con-full e-flex e-con e-child\" data-id=\"427a678\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35e92a4 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"35e92a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Grids<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aea56e2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"aea56e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Pionero-Desktop-grid.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAxMCwidXJsIjoiaHR0cHM6XC9cL2Rlc2lnbi5zZXJnaW9icnVuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjRcLzA4XC9QaW9uZXJvLURlc2t0b3AtZ3JpZC53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1552\" height=\"1097\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Pionero-Desktop-grid.webp\" class=\"attachment-full size-full wp-image-2010\" alt=\"12-column desktop grid layout used in the design system\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Pionero-Desktop-grid.webp 1552w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Pionero-Desktop-grid-300x212.webp 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Pionero-Desktop-grid-1024x724.webp 1024w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Pionero-Desktop-grid-768x543.webp 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Pionero-Desktop-grid-1536x1086.webp 1536w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Pionero-Desktop-grid-600x424.webp 600w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b3b94a elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"8b3b94a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Pionero-Mobile-grid.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAxMiwidXJsIjoiaHR0cHM6XC9cL2Rlc2lnbi5zZXJnaW9icnVuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjRcLzA4XC9QaW9uZXJvLU1vYmlsZS1ncmlkLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"1021\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Pionero-Mobile-grid.webp\" class=\"attachment-full size-full wp-image-2012\" alt=\"4-column mobile grid layout used in the design system\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Pionero-Mobile-grid.webp 492w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Pionero-Mobile-grid-145x300.webp 145w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e03e35 e-con-full e-flex e-con e-child\" data-id=\"7e03e35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec6c5df elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ec6c5df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Icons<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab840ff e-con-full e-flex e-con e-child\" data-id=\"ab840ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8788dc elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"c8788dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/custom-icons.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTk2NSwidXJsIjoiaHR0cHM6XC9cL2Rlc2lnbi5zZXJnaW9icnVuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjRcLzA4XC9jdXN0b20taWNvbnMud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"846\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/custom-icons.webp\" class=\"attachment-full size-full wp-image-1965\" alt=\"Set of custom icons created for the design system\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/custom-icons.webp 842w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/custom-icons-300x300.webp 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/custom-icons-150x150.webp 150w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/custom-icons-768x772.webp 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/custom-icons-600x603.webp 600w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/custom-icons-100x100.webp 100w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c652e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"e8c652e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Icons-1.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAwNCwidXJsIjoiaHR0cHM6XC9cL2Rlc2lnbi5zZXJnaW9icnVuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjRcLzA4XC9JY29ucy0xLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1774\" height=\"732\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Icons-1.webp\" class=\"attachment-full size-full wp-image-2004\" alt=\"Full icon library of the design system\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Icons-1.webp 1774w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Icons-1-300x124.webp 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Icons-1-1024x423.webp 1024w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Icons-1-768x317.webp 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Icons-1-1536x634.webp 1536w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Icons-1-600x248.webp 600w\" sizes=\"(max-width: 1774px) 100vw, 1774px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88594b7 e-con-full e-flex e-con e-child\" data-id=\"88594b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7605b3 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f7605b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Elevations<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0191fe5 elementor-widget elementor-widget-image\" data-id=\"0191fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/UIKIT-Elevations.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTk4NiwidXJsIjoiaHR0cHM6XC9cL2Rlc2lnbi5zZXJnaW9icnVuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjRcLzA4XC9VSUtJVC1FbGV2YXRpb25zLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1368\" height=\"373\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/UIKIT-Elevations.webp\" class=\"attachment-full size-full wp-image-1986\" alt=\"Elevation and shadow levels defined in the design system\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/UIKIT-Elevations.webp 1368w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/UIKIT-Elevations-300x82.webp 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/UIKIT-Elevations-1024x279.webp 1024w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/UIKIT-Elevations-768x209.webp 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/UIKIT-Elevations-600x164.webp 600w\" sizes=\"(max-width: 1368px) 100vw, 1368px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc1f3c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"abc1f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Components<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eb5ee9 e-con-full e-flex e-con e-child\" data-id=\"2eb5ee9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2292b1e elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2292b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Buttons<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad27028 elementor-widget elementor-widget-image\" data-id=\"ad27028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Buttons.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTk3NiwidXJsIjoiaHR0cHM6XC9cL2Rlc2lnbi5zZXJnaW9icnVuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjRcLzA4XC9CdXR0b25zLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"576\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Buttons.webp\" class=\"attachment-full size-full wp-image-1976\" alt=\"Button component states \u2014 default, hover, pressed and disabled \u2014 for primary and secondary variants\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Buttons.webp 900w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Buttons-300x192.webp 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Buttons-768x492.webp 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Buttons-600x384.webp 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a67700a e-con-full e-flex e-con e-child\" data-id=\"a67700a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-884a7d3 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"884a7d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cards<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28f2439 e-con-full e-flex e-con e-child\" data-id=\"28f2439\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-de7a298 e-con-full e-flex e-con e-child\" data-id=\"de7a298\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-803642b elementor-widget elementor-widget-image\" data-id=\"803642b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"281\" height=\"500\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Card-ONGs.webp\" class=\"attachment-full size-full wp-image-2028\" alt=\"Card component used to display verified NGOs in the organization listing\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Card-ONGs.webp 281w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Card-ONGs-169x300.webp 169w\" sizes=\"(max-width: 281px) 100vw, 281px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Card + ONG\u2019s<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-884dd06 e-con-full e-flex e-con e-child\" data-id=\"884dd06\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3370d32 elementor-widget elementor-widget-image\" data-id=\"3370d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"205\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Testimonial-Card.webp\" class=\"attachment-full size-full wp-image-2026\" alt=\"Card component used to display donor and organization testimonials\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Testimonial-Card.webp 558w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Testimonial-Card-300x110.webp 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Testimonial Card<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-037d2fc elementor-widget elementor-widget-image\" data-id=\"037d2fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"398\" height=\"237\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Carousel-card.webp\" class=\"attachment-full size-full wp-image-2024\" alt=\"Card component used within the featured organizations carousel\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Carousel-card.webp 398w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/Carousel-card-300x179.webp 300w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Carousel Card<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3691fd4 e-con-full e-flex e-con e-child\" data-id=\"3691fd4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-547054c elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"547054c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Inputs<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db9d7c1 elementor-widget elementor-widget-image\" data-id=\"db9d7c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2276\" height=\"634\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/inputs.webp\" class=\"attachment-full size-full wp-image-2140\" alt=\"Form input component states \u2014 default, hover, active, focus, error and disabled\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/inputs.webp 2276w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/inputs-300x84.webp 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/inputs-1024x285.webp 1024w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/inputs-768x214.webp 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/inputs-1536x428.webp 1536w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/inputs-2048x570.webp 2048w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/inputs-600x167.webp 600w\" sizes=\"(max-width: 2276px) 100vw, 2276px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cf9e87 e-flex e-con-boxed e-con e-parent\" data-id=\"2cf9e87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eaaa77e e-con-full e-flex e-con e-child\" data-id=\"eaaa77e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cef1e6d elementor-widget elementor-widget-heading\" data-id=\"cef1e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DELIVER<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaddc1e elementor-widget elementor-widget-jet-inline-svg\" data-id=\"eaddc1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-inline-svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-inline-svg jet-elements\"><div class=\"jet-inline-svg__wrapper\"><div class=\"jet-inline-svg jet-inline-svg--custom-width\"><div 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stop-color=\"#058E3F\"><\/stop>\n      <stop offset=\"0.75\" stop-color=\"#058E3F\"><\/stop>\n      <stop offset=\"1\" stop-color=\"#058E3F\"><\/stop>\n    <\/linearGradient>\n  <\/defs>\n<\/svg>\n<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b8ea3 elementor-widget elementor-widget-heading\" data-id=\"a4b8ea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9e599a e-con-full e-flex e-con e-child\" data-id=\"c9e599a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef0de47 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ef0de47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Menu<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e36ffb2 e-con-full e-flex e-con e-child\" data-id=\"e36ffb2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5bb09 elementor-widget elementor-widget-heading\" data-id=\"9d5bb09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Desktop<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1017be9 elementor-widget elementor-widget-image\" data-id=\"1017be9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"260\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Organizaciones-1024x333.jpg\" class=\"attachment-large size-large wp-image-2184\" alt=\"Desktop dropdown menu design for the Organizations section\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Organizaciones-1024x333.jpg 1024w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Organizaciones-300x98.jpg 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Organizaciones-768x250.jpg 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Organizaciones-1536x499.jpg 1536w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Organizaciones-2048x666.jpg 2048w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Organizaciones-600x195.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac09f7e elementor-widget elementor-widget-image\" data-id=\"ac09f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"260\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Donadores-1024x333.jpg\" class=\"attachment-large size-large wp-image-2186\" alt=\"Desktop dropdown menu design for the Donors and Companies section\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Donadores-1024x333.jpg 1024w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Donadores-300x98.jpg 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Donadores-768x250.jpg 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Donadores-1536x499.jpg 1536w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Donadores-2048x666.jpg 2048w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Donadores-600x195.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80531be elementor-widget elementor-widget-image\" data-id=\"80531be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Quienes-somos-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE4OCwidXJsIjoiaHR0cHM6XC9cL2Rlc2lnbi5zZXJnaW9icnVuby5lc1wvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzJcLzIwMjRcLzA4XC9UeXBlRHJvcGRvd24tUXVpZW5lcy1zb21vcy1zY2FsZWQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"260\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Quienes-somos-1024x333.jpg\" class=\"attachment-large size-large wp-image-2188\" alt=\"Desktop dropdown menu design for the About Us section\" srcset=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Quienes-somos-1024x333.jpg 1024w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Quienes-somos-300x98.jpg 300w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Quienes-somos-768x250.jpg 768w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Quienes-somos-1536x499.jpg 1536w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Quienes-somos-2048x666.jpg 2048w, https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/TypeDropdown-Quienes-somos-600x195.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a072e31 e-con-full e-flex e-con e-child\" data-id=\"a072e31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2ea7e elementor-widget elementor-widget-heading\" data-id=\"5d2ea7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Mobile<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4301d4e animated-slow elementor-invisible elementor-widget elementor-widget-jet-video\" data-id=\"4301d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"jet-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-video jet-elements\">\n<div class=\"jet-video jet-video--fa5-compat\" data-settings=\"{&quot;lightbox&quot;:false,&quot;autoplay&quot;:false}\"><video class=\"jet-video-player jet-video-html5-player jet-video-custom-play-button\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/mobile-menu.mov\" loop=\"\" playsinline=\"\"><\/video>\n<div class=\"jet-video__overlay\">\n<div class=\"jet-video__play-button\" role=\"button\" tabindex=\"0\" aria-label=\"Video play button\"><span class=\"jet-elements-icon jet-video__play-button-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-play\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"><\/path><\/svg><\/span>\t<span class=\"elementor-screen-only\">Play Video<\/span>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fbc9b6 e-con-full e-flex e-con e-child\" data-id=\"2fbc9b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5f9cc elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"0d5f9cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Home<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-004909e elementor-widget elementor-widget-heading\" data-id=\"004909e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Desktop<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eafd4c elementor-widget elementor-widget-jet-woo-product-gallery-slider\" data-id=\"7eafd4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-woo-product-gallery-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-woo-product-gallery\" data-gallery-settings=\"{&quot;enableGallery&quot;:false,&quot;enableZoom&quot;:false,&quot;zoomMagnify&quot;:1,&quot;caption&quot;:true,&quot;zoom&quot;:true,&quot;fullscreen&quot;:true,&quot;share&quot;:true,&quot;counter&quot;:true,&quot;arrows&quot;:true,&quot;hasVideo&quot;:false,&quot;videoType&quot;:&quot;&quot;,&quot;videoIn&quot;:&quot;content&quot;,&quot;videoAutoplay&quot;:false,&quot;videoLoop&quot;:false,&quot;videoFirst&quot;:false,&quot;videoPriority&quot;:&quot;before_featured_image&quot;,&quot;primaryImageIndex&quot;:0}\"><div class=\"jet-woo-product-gallery__content \" data-featured-image=\"\">\n\t<div class=\"jet-woo-swiper\">\n\t\t<div class=\"jet-gallery-swiper-slider\">\n\t\t\t<div class=\"jet-woo-product-gallery-slider jet-woo-product-gallery-slider--has-multiple swiper-container\"\n\t\t\t\tdata-swiper-settings=\"{&quot;autoHeight&quot;:false,&quot;centeredSlides&quot;:false,&quot;direction&quot;:&quot;vertical&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;longSwipesRatio&quot;:0.8,&quot;showNavigation&quot;:true,&quot;showPagination&quot;:false,&quot;loop&quot;:true,&quot;paginationControllerType&quot;:&quot;bullets&quot;,&quot;paginationType&quot;:&quot;bullets&quot;,&quot;dynamicBullets&quot;:false}\" data-swiper-thumb-settings=\"[]\" dir=\"ltr\" >\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\n<div class=\"jet-woo-product-gallery__image-item swiper-slide\" data-attachment-id=\"2221\">\n\t<div class=\"jet-woo-product-gallery__image\">\n\t\t<a class=\"jet-woo-product-gallery__image-link\" href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-01.webp\" itemprop=\"image\" title=\"home-01\" rel=\"prettyPhoto[jet-gallery]\" data-e-disable-page-transition=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1166\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-01.webp\" class=\"wp-post-gallery\" alt=\"Final high-fidelity desktop mockup of the redesigned homepage \u2014 hero section\" title=\"home-01\" data-caption=\"\" data-src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-01.webp\" data-large_image=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-01.webp\" data-large_image_width=\"1440\" data-large_image_height=\"1166\" \/><\/a>\t<\/div>\n<\/div>\n<div class=\"jet-woo-product-gallery__image-item swiper-slide\" data-attachment-id=\"2219\">\n\t<div class=\"jet-woo-product-gallery__image\">\n\t\t<a class=\"jet-woo-product-gallery__image-link\" href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-02.webp\" itemprop=\"image\" title=\"home-02\" rel=\"prettyPhoto[jet-gallery]\" data-e-disable-page-transition=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1166\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-02.webp\" class=\"wp-post-gallery\" alt=\"Final high-fidelity desktop mockup of the redesigned homepage \u2014 donor section\" title=\"home-02\" data-caption=\"\" data-src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-02.webp\" data-large_image=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-02.webp\" data-large_image_width=\"1440\" data-large_image_height=\"1166\" \/><\/a>\t<\/div>\n<\/div>\n<div class=\"jet-woo-product-gallery__image-item swiper-slide\" data-attachment-id=\"2217\">\n\t<div class=\"jet-woo-product-gallery__image\">\n\t\t<a class=\"jet-woo-product-gallery__image-link\" href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-03.webp\" itemprop=\"image\" title=\"home-03\" rel=\"prettyPhoto[jet-gallery]\" data-e-disable-page-transition=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1166\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-03.webp\" class=\"wp-post-gallery\" alt=\"Final high-fidelity desktop mockup of the redesigned homepage \u2014 NGO listing section\" title=\"home-03\" data-caption=\"\" data-src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-03.webp\" data-large_image=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-03.webp\" data-large_image_width=\"1440\" data-large_image_height=\"1166\" \/><\/a>\t<\/div>\n<\/div>\n<div class=\"jet-woo-product-gallery__image-item swiper-slide\" data-attachment-id=\"2215\">\n\t<div class=\"jet-woo-product-gallery__image\">\n\t\t<a class=\"jet-woo-product-gallery__image-link\" href=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-04.webp\" itemprop=\"image\" title=\"home-04\" rel=\"prettyPhoto[jet-gallery]\" data-e-disable-page-transition=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1166\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-04.webp\" class=\"wp-post-gallery\" alt=\"Final high-fidelity desktop mockup of the redesigned homepage \u2014 impact and testimonials section\" title=\"home-04\" data-caption=\"\" data-src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-04.webp\" data-large_image=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2024\/08\/home-04.webp\" data-large_image_width=\"1440\" data-large_image_height=\"1166\" \/><\/a>\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\n\t\t\t\t<span class=\"jet-product-gallery-icon jet-swiper-nav jet-swiper-button-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span><span class=\"jet-product-gallery-icon jet-swiper-nav jet-swiper-button-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n\t\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfbc26 elementor-widget elementor-widget-heading\" data-id=\"3cfbc26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Mobile<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-839a298 elementor-widget elementor-widget-tp-dynamic-device\" data-id=\"839a298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-dynamic-device.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"plus-device-wrapper device-type-mobile s9-black animate-general \"  data-animate-type=\"transition.slideUpIn\" data-animate-delay=\"50\" data-animate-offset=\"85%\" ><div class=\"plus-device-inner\"><div class=\"plus-device-content \"><div class=\"plus-device-shape\"><img decoding=\"async\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/plugins\/theplus_elementor_addon\/assets\/images\/devices\/s9-black.png\" class=\"plus-device-image\" alt=\"Plus mobile device\"><\/div><div class=\"plus-device-media \"><div class=\"plus-media-inner\"><div class=\"plus-media-screen\"><div class=\"plus-media-screen-inner \"><style>.elementor-1426 .elementor-element.elementor-element-fa8b9bb{--display:flex;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );}@media(max-width:1024px){.elementor-widget-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}}@media(max-width:767px){.elementor-widget-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}}<\/style>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1426\" class=\"elementor elementor-1426\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8b9bb e-flex e-con-boxed e-con e-parent\" data-id=\"fa8b9bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c9d424 elementor-widget elementor-widget-image\" data-id=\"8c9d424\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"1024\" src=\"https:\/\/design.sergiobruno.es\/wp-content\/uploads\/sites\/2\/2025\/08\/Pionero-screen.gif\" class=\"attachment-large size-large wp-image-1412\" alt=\"Animated preview of the mobile homepage design for the organization\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-post-launch-reflection e-flex e-con-boxed e-con e-parent\" data-id=\"post-launch-reflection\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-post-launch-reflection-text elementor-widget elementor-widget-text-editor\" data-id=\"post-launch-reflection-text\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\">Post-Launch Reflection<\/h2><p>The project&#8217;s scope covered the homepage design and the full design system handoff, not ongoing support during development. Even so, before wrapping up the project I walked the project lead and the developer through every page in a dedicated meeting, and stayed available for follow-up questions.<\/p><p>Over time I&#8217;ve noticed some details in the final implementation drift from the delivered design, including the layout width, which I actually caught and flagged during the project itself with annotated screenshots. It&#8217;s a good reminder that if the scope doesn&#8217;t include a post-launch review, it&#8217;s worth spelling that out upfront or offering it as a separate service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2ffd96 e-flex e-con-boxed e-con e-parent\" data-id=\"a2ffd96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-120a68e elementor-widget elementor-widget-button\" data-id=\"120a68e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/design.sergiobruno.es\/works\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M134.059 296H436c6.627 0 12-5.373 12-12v-56c0-6.627-5.373-12-12-12H134.059v-46.059c0-21.382-25.851-32.09-40.971-16.971L7.029 239.029c-9.373 9.373-9.373 24.569 0 33.941l86.059 86.059c15.119 15.119 40.971 4.411 40.971-16.971V296z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Works<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2306,"template":"","tags":[60,62,61,59],"projects-categories":[42],"class_list":["post-1047","projects","type-projects","status-publish","has-post-thumbnail","hentry","tags-design-system","tags-handoff","tags-ui-design","tags-ux-research","projects-categories-ux-ui"],"_links":{"self":[{"href":"https:\/\/design.sergiobruno.es\/es\/wp-json\/wp\/v2\/projects\/1047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/design.sergiobruno.es\/es\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/design.sergiobruno.es\/es\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/design.sergiobruno.es\/es\/wp-json\/wp\/v2\/media\/2306"}],"wp:attachment":[{"href":"https:\/\/design.sergiobruno.es\/es\/wp-json\/wp\/v2\/media?parent=1047"}],"wp:term":[{"taxonomy":"tags","embeddable":true,"href":"https:\/\/design.sergiobruno.es\/es\/wp-json\/wp\/v2\/tags?post=1047"},{"taxonomy":"projects-categories","embeddable":true,"href":"https:\/\/design.sergiobruno.es\/es\/wp-json\/wp\/v2\/projects-categories?post=1047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}